Platforms help to ground illustrations and provide context in an environment that’s separate and elevated from the gameplay that accompanies the experience.
We all enjoy playing games to pass the time, and sharing the joy of gameplay with others. Whether it’s on our phones or state-of-the-art consoles, the feeling remains the same. We worked with GameSnacks to help make HTML5 games more accessible on the web, bringing together novices and pros into the same arena with a name and identity that feels, well, playful.
For the win
Our work places the fun, quick to load and easy to play games on Google’s platform into one playful illustrated world, honoring the nostalgia of iconic digital games while looking forward to an exciting new landscape.
1 / 6
Blending in while standing out
We wanted to make the digital experience of GameSnacks feel just as quick and light as the games themselves, while maintaining visual interest. That’s why the color palette was designed to feel vivid in a way that contrasts the average color palette of the games, and type is used in the clearest way possible.
Moving up
Motion is used in both subtle and grand ways to create excitement throughout the GameSnacks experience, from checking the weekly leaderboard to counting down to a new game.