Palace is one of Portland’s most iconic boutiques—a dense collection of your favorite household items, clothing and accessories.

A second home

Palace curates the coveted wardrobe and has created a shop that becomes a second home for locals and tourists alike. We partnered with them to develop a visual identity that could embrace this warmth and character, remaining easy to apply throughout the shop.

Of an era

A vintage-inspired wordmark is simple and iconic while bold use of color and illustrations inspired by the energy of Palace shop girls and customers bring life to the system.

The system was implemented easily throughout the shop, from washi tape and shopping bags to blade signs and dancing girls across all shop windows.