Sans Souci believes in the positive effects of high quality, hemp-based CBD. By offering a line of simple products with premium ingredients, we’re able to create opportunities for wellness, relief, and comfort. We partnered with them to build a brand in support of this vision—thoughtful and lighthearted.

Without worry

Starting with a name, Sans Souci, meaning “Without Worry,” we developed a visual system in service to the sentiment of more joy and less stress in our lives.

Little dreamers

The clean system is injected with moments that start the mind wandering. Little Dreamers were drawn to evoke the idealized mood conjured by the product—a worry free state where the mind can uncoil. Subverting typical expectations of product texts (rambling paragraphs of benefits and ingredients) we opted to use these small moments as prompts.

Capturing a mood

To stand out amongst this chaotic noise, we developed a library of images to bring the brand to life. Calm compositions focus on product details and quality.

Not so out-of-the-box

We leveraged photography and branding to enrich and breathe life into a budget-friendly Shopify template. The result is a simple and refined user experience to launch.