Paradym’s app-based coach gives individuals a guided personal practice in emotional intelligence on a global scale. Leading a movement towards more meaningful relationships with ourselves and others.

Breaking patterns, changing minds

As the future-facing trend of the quantified self expands from fitness into wellness and mental-health spaces, the challenge at hand for Paradym was to fundamentally shift how to approach accomplishment and growth through a more empathetic and authentic lens.

We all have a path

The brand expression begins with the visualization of a path, which comes to life as a core component of the brand and wordmark. The path element is a dynamic expression that represents the unique journey that belongs to each of us; our past experiences and our continual journey to self-awareness and growth.

A dichotomy in type

The Paradym typography palette is honest and natural, drawing its influence from both technology and natural humanist forms. Through the use of contrasting typography, we can express the duality of self-awareness–inward and outward–and honor the practice of looking towards our past to inform our present and future.

Staying true through it all

This new system allows for a broad range of expression across print and digital, but also celebrates the human spirit in conversation with its audience. Expansive use of color follows suit, with a palette that feels unfiltered–rejecting insincere optimism. This celebration of humble and vulnerable truths is what sets Paradym apart as a radical leader in the mental health space.

One step at a time

The Paradym process is a long-term commitment to daily studies and reflections–and for many, it won’t come naturally. It was important to create a digital experience alongside the Paradym team that felt exciting and curious throughout, inspiring users to approach each day’s exercises with a fresh set of eyes. A dynamic color system is one key consideration–introducing both clarity of content and visual interest with each chapter.