A 2,500 year old practice, traditional Chinese Medicine has led to thousands of years of natural healing, but has remained out of reach or anxiety inducing for most Americans. Wthn invites customers to own their health and wellness through an accessible approach to acupuncture and herbal supplements.

Magic in a bottle

Packaging and in-store signage were designed to balance the radical nature of the Wthn approach with a refined, accessible experience.

Ancient healing for modern life

We built a brand foundation that celebrates the ever-changing nature of our bodies and a welcoming, yet refined place for healing. Fluid abstract paintings serve as the backdrop to a confident visual system, using bold type, a bright color palette and elegant iconography to tell the full story of the brand.

Show and tell

Illustration and iconography plays a key part in telling the full brand story, breaking down the complexity of herbal supplements and their benefits in packaging and signage.

Talking bodies

Photography connects customers to their bodies and eliminates stereotypes around acupuncture and less traditional methods of self-care. We produced and directed a photoshoot creating a diverse library of images to be used across all marketing and e-commerce platforms.

An invitation to all

We created a custom website to allow easy appointment booking, browsing and shopping for herbal supplements and sound therapy. The website was designed to clearly communicate Wthn’s approach and offerings and inspire curiosity from visitors.