In 2014, two Neapolitan entrepreneur chefs set out to create an authentic and artisanal Italian certified organic Neapolitan pizza that could be exported around the world without losing its beautiful Neapolitan taste. Talia combines ancient Italian craftsmanship with complex cooking skills, ultra-specific ingredients from super-specific Italian regions and cool stone ovens with modern medical frozen technology.
By lulling each Neapolitan Pizza to sleep the minute it comes out of the volcanic oven (using their patented cryogenic process), these pizzas are shipped directly to customers in the US, transporting the magic of these flavors straight to your kitchen.
The name Talia di Napoli is drawn from the historic Italian fairy tale of sleeping beauty, named Talia, and inspired by their proprietary process of putting each pizza to sleep. We paired this with the historic city Naples, often argued as the original birthplace of pizza.
The wordmark acts as a direct and commanding centerpiece of this dynamic and layered visual system. Traditional seals represent the brand story, quality and heritage while introducing more elaborate visuals in contrast to the core wordmark.
The use of Italian and English is prominent throughout the shipping packaging. We identified contrasting typefaces representing both the tradition, history and the modern technology that goes into each pie.
We created a library of immersive images that could bring every crispy piece of crust and oozing glob of cheese to life. Gifs were built to show how each pizza is customized and topped with each customer’s own items.
We flooded the site with large-scale, delicious pizza imagery – big enough to show off the gooey cheese and textured crust – for mouth watering results.